HB 2607: Artificial Intelligence; Deepfakes; Publicity Rights
- Session Year: 2025-2026
- House: House
- Latest Version Date: 2026-01-28
Current Status:
Failed
(2026-02-06: The committee(s) on ECD recommend(s) that the measure be deferred.)
Introduced
In Committee
First Chamber
In Committee
Second Chamber
Final Decking
Enacted
What does this bill do?
The bill expands Hawaii law to cover “artificial intelligence deepfakes” — images, audio, video, or other media created or materially altered by AI that would appear authentic or change what a reasonable person would understand — by adding them to the legal definition of a person’s “likeness” (a recognizable image or representation). It protects any person whose face, body, voice, or identifiable traits are used in such AI-generated or AI-altered media by treating those deepfakes as covered by the state’s publicity-rights rules.
The summary is provided by generative AI which can make mistakes. For original language, please view the details in the table below.
Protects a person's right to publicity from artificial intelligence deepfakes.
|
HOUSE OF REPRESENTATIVES |
H.B. NO. |
2607 |
|
THIRTY-THIRD LEGISLATURE, 2026 |
|
|
|
STATE OF HAWAII |
|
|
|
|
|
|
|
|
||
|
|
||
A BILL FOR AN ACT
relating to publicity rights.
BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF HAWAII:
SECTION 1. Section 482P-1, Hawaii Revised Statutes, is amended as follows:
1. By adding two new definitions to be appropriately inserted and to read:
""Artificial intelligence" has the same meaning as defined in section 11-303.
"Artificial intelligence deepfake" means any image, audio, video, or other media that:
(1) Is entirely created using artificial intelligence and would falsely appear to a reasonable person to be authentic; or
(2) Is materially altered by artificial intelligence and the alteration would cause a reasonable person to have a fundamentally different understanding of the altered media when comparing it to an unaltered version."
2. By amending the definition of "likeness" to read:
""Likeness" means an image, photograph, painting, sketching, model, diagram, artificial intelligence deepfake, or other recognizable representation of an individual's face or body, and includes, in the case of a personality, a characteristic."
SECTION 2. This Act does not affect rights and duties that matured, penalties that were incurred, and proceedings that were begun before its effective date.
SECTION 3. New statutory material is underscored.
SECTION 4. This Act shall take effect upon its approval.
|
INTRODUCED BY: |
_____________________________ |
|
|
|
Report Title:
Artificial Intelligence; Deepfakes; Publicity Rights
Description:
Protects a person's right to publicity from artificial intelligence deepfakes.
The summary description of legislation appearing on this page is for informational purposes only and is not legislation or evidence of legislative intent.
|
Date
|
Status
|
|---|---|
| Feb 6, 2026 | The committee(s) on ECD recommend(s) that the measure be deferred. |
| Feb 2, 2026 | Bill scheduled to be heard by ECD on Friday, 02-06-26 8:30AM in House conference room 423 VIA VIDEOCONFERENCE. |
| Feb 2, 2026 | Referred to ECD, JHA, referral sheet 6 |
| Jan 28, 2026 | Introduced and Pass First Reading. |
This list shows positions taken on this bill by organizations on the date displayed, which is linked to the original source.
Positions by individuals are not included.
|
Organization
|
Position
|
Date
|
|---|---|---|
| Hawaii State Commission on the Status of Women | *** Support | Feb 6, 2026 |
| Hawai‘i Civil Rights Commission | *** Support | Feb 6, 2026 |
| Pride at Work – Hawai‘i | *** Support | Feb 6, 2026 |
|
Date
|
Testimony PDF
|
|---|---|
| Feb 6, 2026 | HB2607_TESTIMONY_ECD_02-06-26_.PDF |
Discussed in Hearing
1MIN
